Little Catastrophes

Band-Aid® Advertising Campaign

Cuts, bumps, and bruises are just some of the little catastrophes children are bound to experience as they grow. Band-Aids wants to reassure their customers they are here to help. The advertisements show how bandaids will always make little catastrophes better. The direct mail packaging is the perfect little catastrophe preparation kit for summer fun, equipped with Band-Aids, stickers, and lollipops.